At Tier 1 Components, a partnership is about far more than displaying a logo. It is about representing a brand built on integrity, accountability, innovation, and a genuine passion for cycling. We partner with riders, teams, organizations, and ambassadors who share our commitment to professionalism, sportsmanship, and helping grow the sport.
A Tier 1 partnership is never one-size-fits-all. Every athlete, team, organization, and ambassador brings different goals, strengths, and opportunities to contribute. Rather than publishing predetermined sponsorship packages, we evaluate each opportunity individually to determine whether the relationship is a strong fit for both the representative and the Tier 1 brand.
Our goal is not simply to provide products. It is to build lasting relationships founded on trust, communication, professionalism, and mutual success.
Performance matters, but character matters just as much. We value people who demonstrate integrity, professionalism, sportsmanship, consistency, and a genuine commitment to the cycling community.
Whether you are an established racer, a developing athlete, a coach, a team, an event organizer, a content creator, or someone making a positive impact in the sport, we are interested in learning what makes you a strong representative of Tier 1 Components.
Tier 1 representatives are expected to carry themselves with professionalism both on and off the bike. That includes honest communication, respect for competitors, responsible conduct, positive community involvement, and pride in the way the brand is represented.
Partnerships are built on mutual trust. We look for people who understand that representing Tier 1 Components means standing for more than a product.
If you believe you are a strong fit for Tier 1 Components, we would like to hear from you. Tell us who you are, what you are involved in, your goals, and why you want to represent Tier 1.
Every inquiry is reviewed individually. Support, expectations, and opportunities may vary by rider, athlete, team, organization, or ambassador.
Every partnership is developed individually to create long-term value for both the representative and the Tier 1 brand.
Talent opens the door. Integrity, professionalism, consistency, and sportsmanship build lasting partnerships.
We support people who strengthen the cycling community and help inspire the next generation of riders.
Represent Tier 1 Components with pride, professionalism, respect, and accountability on and off the bike.
Interested in representing Tier 1 Components? Reach out and tell us your story. We are always open to building meaningful partnerships with people who share our values and passion for cycling.
Meet Sponsored Teams Partnership Inquiry